Why Location Matters
One of our biggest differentiators is our steadfast commitment to building projects in well-connected locations, within social and economic hubs. We believe strongly in establishing developments where people truly want to live – areas close to the city centre, with easy access to community infrastructure, essential services, and vibrant and culturally-rich venues. We understand that the situation of our projects has the ability to enhance quality of living and afford our residences a lifestyle of sophistication.
In the words of our Chairman: “For almost a quarter of a century we have been working hard to ensure that each brand, project and relationship we build provides benefits for its residents, not just today but for generations to come. Part of that promise involves building in areas that unlock unbeatable lifestyle opportunities and provide exceptional living options for our residents.”
Our brand defines exceptional locations by their proximity to everyday amenity, transportation, a selection of education, employment and cultural hubs. Optimal locations shorten commute times, enhance lifestyle opportunities and provide connectivity for residents. The location of apartments has the potential to present the following benefits for occupants:
Enhanced lifestyle opportunities: access to a variety of essential and indulgent amenities, entertainment facilities, places of leisure, parks and outdoor spaces and areas of vibrant social activity. The close proximity of these thriving services and spaces serves to augment the everyday and unlock lifestyles of sophistication for residents.
Optimised connectivity: direct and convenient access to transportation services, walking trails, bike tracks and other means of local travel makes connectivity easy for residence, affording easy entry into the city centre and other vibrant destinations.
Convenience: an optimally positioned apartment grants residents a lifestyle of convenience – one where their needs external to the apartment complex are easily managed and achieved. This includes shortened commutes and increased accessibility to amenities and hubs of activity. This means more time is spent enjoying the finer things in life.
Some of the locations we have selected for our current projects include:
Chevron One: the first tower to be built on Chevron Island, our Gold Coast project is situated for optimal connectivity. Only 200m from the vibrant heart of Surfers Paradise and within walking distance from light rail, bike and walking trails, the iconic development offers easy access to a generous array of iconic lifestyle precincts and educational institutions.
Chronicle: situated in the retail capital of Melbourne, Chronicle’s position on High Street, Armadale, affords residents a lifestyle of sophistication. Retail hubs, renowned restaurants and cafes, parks and leading educational institutes are just a short walk, drive or tram ride away. Direct access to the city is easily achieved with trains and trams at the doorstep.
St James Park: at the highly sought-after address of 1A Yarra Street, Hawthorn, St James Park is perfectly located. With the Burwood Road shopping precinct and the Hawthorn railway station nearby, these homes offer the ultimate Hawthorn village lifestyle, only five kilometres from the CBD and within close proximity to elite Melbourne private schools.